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The artist donates twenty-five thousand pounds award winnings to small concert halls

Sam Fender accepting Mercury Prize in his hometown
He received the prestigious award in October in Newcastle

The artist has donated the complete sum of his £25,000 Mercury Prize cash to the trust for venues, which operates to save the UK's grassroots live music spots.

The star was awarded the award on 16 October as his latest record the album was declared the best record of the previous year.

He has decided to hand the money over to the trust, in recognition of the crucial part grassroots venues had in his initial steps.

"I would not have achieved my current career if it wasn't for all the gigs I played around the region, and beyond, when I was beginning," said Fender. "These locations are renowned, but they are in difficulty."

Beginning in 2023, over 150 of these spaces have shut down – roughly 16% of the whole industry in the UK.

Over the past year, major artists including Pulp, Coldplay, Katy Perry and Ed Sheeran have all supported the Music Venues Trust in its attempts to help venues survive, by including a minor surcharge to their ticket costs, which supports smaller concert halls.

Fender also participated, raising over £100k on his live tour to support thirty-eight local spots across England, Scotland, and Wales.

The donation supported spaces that were confronting imminent closure due to challenges arising from flooding, blazes and bereavements, as well as permit problems, conflicts and sound issues.

Other venues were granted financial assistance in modernizing amenities and technical equipment that positively impacted performers and audiences.

"The idea that money from shows in large arenas supports the smaller venues, where it begins for performers like me, is just logical," the star has commented.

Pulp members in concert
Pulp are among the artists who contributed their Mercury Prize winnings to non-profits

Fender is among several artists to contribute his honor funds to worthy causes.

When Pulp won the award in 1996 for their album their work, frontman the singer stated that the group would give their cash to the organization War Child.

That year, musician Ms Dynamite split her prize between multiple good causes, like the NSPCC and a charity for Sickle Cell.

"I also contributed a £1,000 to the center, to their classes, because I trained in gymnastics when I was growing up and they needed updated gear," Ms Dynamite shared with outlets.

In recent years, Ezra Collective gave their prize money to the community center that supported their act, in addition to other local music groups.

Also 1994 winners the group donated their winnings to a charity for MS after a acquaintance was diagnosed the condition.

"Winning was quite enough," stated vocalist Heather Small. "The cash was the bonus but we could do without the extra, because we had the main prize. So our winning affected the lives of others."

In the past week, the Music Venues Trust shared it had protected several grassroots venues in the South East, by placing them under public stewardship.

One venue in the city and the second in the city were acquired under the Own Our Venues program, which is supported by a national body and supporters who acquire "ownership units" in the properties.

AG
About the author

Amanda Gonzalez

Elena Vance is a business strategist with over a decade of experience in helping startups scale, specializing in digital transformation and market analysis.

United Flow UK

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